Whether you’re looking for everyday basics or party-ready outfits, these women’s online fashion stores have it all. High street favourite Zara stocks everything from cosy knitwear to summer dresses, while sister brand Bershka offers on-point trends at an affordable price point.
Influencer favourite Oh Polly specialises in two-piece sets and body-con dresses, while Gigi Hadid and Dian Kruger are fans of Mango. Its affordable collection also includes accessories, shoes and lingerie.
Uniqlo
Uniqlo offers private-label casual clothing at affordable prices. It has a unique business model and focuses on the basics rather than trendy fashions. It is owned by Fast Retailing (FRX) and is a great option for women who want to look good at an inexpensive price.
Uniqlo’s success has come from a clear brand promise and a delivery system that supports it. Its founder Tadashi Yanai has created a company culture that emphasizes teamwork and customer concerns.
Glue Store
Glue Store is a fashion retailer offering a wide variety of trendy items by top designers. Their products are available both online and in traditional stores. Their staff scours the market to find new and interesting items.
Glue also offers free shipping on orders over $50 and express delivery options. They also accept Apple Pay, G-Pay, and Afterpay.
Glue recently expanded their portfolio, opening two stores in Australia and one in New Zealand. The expansion has allowed the company to offer customers a convenient, in-store experience.
Everlane
Like Internet-era companies like Warby Parker and Casper, Everlane offers affordable clothing that’s minimal but not boring. Their clothes also evoke an air of countercultural rebellion.
The brand’s radically transparent approach to pricing is another draw for customers. The company doesn’t mark up their prices to end in a ‘9’ and instead provides a full breakdown of how each item is made.
They also offer above-and-beyond services, like Save My Spot (Everlane SMS) that holds products and customers’ spots in the fitting room line, then notifies them when their rooms are ready. Customers can also check online before commuting to the store to see if a style is available onsite.
The Frankie Shop
Founded in 2014 on the Lower East Side, The Frankie Shop is best known for its modern oversized suiting. The boutique-with-a-buzz offers downtown style at an affordable price point. The collection is a pragmatic ode to city living. From Lui cotton shirts to knife-pleated skirts, the brand’s wardrobe staples will form the foundation of your contemporary closet.
Look out for eco-conscious tees and shirting, plus the coveted Teddy coat in chocolate trim (it sells out fast). You can also find sleek tops, contemporary jogging bottoms and laidback sweaters in our curated edit of the brand.
Rag & Bone
Rag and bone offer men’s, women’s and footwear collections which can be purchased through their e-commerce site and high end boutiques and department stores worldwide. Their designs are characterized by downtown sensibility and clean, tailored silhouettes.
The brand’s founders, Marcus Wainwright and David Neville, grew up around people who made clothing their whole lives. This helped them understand the fundamentals of craftsmanship and quality. This approach informed their design process early on. Their denim pieces are a good example.
Reformation
Since its inception, Reformation has aimed to prove that fashion and sustainability can coexist. It uses recycled and repurposed deadstock fabric to cut out waste, and it tracks and posts the environmental impact of its products on its website.
Though the line has a reputation for being on the pricey side, its dresses often feel worth the splurge. That said, the brand has faced criticism over its diversity policies—including Brittnee Anderson’s allegations of racism—from both fans and critics alike.
Saved by the Dress
Saved by the Dress is an online boutique that carries looks and styles for any occasion. The store offers a variety of apparel pieces, including tops, accessories stylish shoes, and more, at a main price point of $50. You can also find a selection of sale items on the website.
When it comes to wedding dresses, the options can seem endless, but many brides don’t have an unlimited budget for their big day. To help keep costs down, opt for simpler silhouettes that can still be eye-catching.
Gap
Gap offers a variety of clothing and accessories for women. They also offer maternity wear and exercise clothing. Their products include tees, polos, long and short sleeved shirts, sweaters, dresses, sleepwear, outerwear, and accessories.
Having the right strategy to market their products will help Gap regain the momentum they had prior to firing Mickey Drexler. Young consumers are interested in unique advertisements and promotions that will draw them into the store. This includes advertising through mobile devices.