A multifunctional mobile app can help you reach a wider range of customers and increase your conversion rates. However, building such a platform can be quite time-consuming and labour intensive.
The first step is defining your objectives and planning out the functionalities you would like to include. This will make it easier for you to work on your interface sketches.
1. Define Your Objectives
Once you know why you want to develop an app, it’s important to define your objectives. This will help you focus on the features that add value to users. It will also help you avoid wasting time on developing features that don’t serve any purpose.
For example, if you’re planning to develop a hotel booking app, your objectives could include adding video customer reviews, multiple booking options, filters for location and date ranges, one-click chat support, and more. These are all great features that would enhance the user experience.
Defining your objectives will also help you determine the best monetization model for your app (e.g., advertising, paid downloads, in-app purchases, freemium). You may also need to establish brand guidelines at this stage to ensure that your app follows a consistent design style.
2. Map Out Your Core Features
Once you know your goals, it’s time to start planning out your app’s core features. Depending on your specific needs, this may include adding payment functionality or providing a search feature.
Generally, you’ll want to prioritize features into must-haves (non-negotiable), should-haves (important but not vital), and could-haves (nice to have). This will help you avoid over-complicating your app.
During this stage, it’s helpful to use visual tools like mind maps and ER diagrams. These can help you break down complex processes and communicate them more easily to others. These tools also make it easier to create wireframes and get feedback from potential users. This will save you a lot of time and effort in the long run.
3. Create Mockups
Once you’ve got a good grasp on the features that will make up your app, it’s time to start creating mockups. These are high-fidelity designs of the user interface and workflow. Mockups will help you iron out any design issues that may come up while implementing the core features.
These will include things like information architecture (IA) and visual hierarchy. IA will impact aspects of your UI like screen layout and navigation, while visual hierarchy determines what elements get prioritized in your design.
Mockups can also be made interactive by using tools like InVision. This will allow you to demonstrate how your app will work and boost buy-in from developers. It will also make it easier for them to understand your app’s overall design.
4. Test Your App
In the app market, it’s hard to stand out. Getting your app into the hands of users and making sure it works right is crucial for success.
With new devices being released yearly and operating systems changing regularly, you’ll want to test your app on various devices and simulators to ensure it runs smoothly. You’ll also need to perform performance testing to see how well your app responds to a surge in usage.
Finally, you’ll need to test for security issues and make sure your app follows usability best practices. This can be done by comparing your design to the Apple Human Interface Guidelines. This is a great step to take before you release your app. It can help you avoid any surprises and keep your audience happy.
5. Release Your App
Once your app has been developed, tested and released, it’s important to continue to monitor app performance. This will help you identify app crashes, bugs and customer requests. In addition, prompt app updates are key to keeping users engaged.
One of the best ways to promote your app is by using influencers to post about it. However, this can be a costly and time-consuming process. If you don’t have the budget to hire influencers, try posting about your app on relevant forums, Facebook groups or sub-reddits. This will reach a wider audience and help you get more downloads. Lastly, be sure to listen to user feedback and implement features that will add value to your app. This will ensure your app stays competitive and attracts new users.